PRESS
RELEASE

NEWS
RELEASE

PRESS
STATEMENT





PRESS RELEASE

PRESS RELEASE WRITING TIPS

PRESS RELEASE FORMAT

PRESS RELEASE FORMAT LINKS

PRESS RELEASE LINKS



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SECTION 1



PRESS
RELEASE




A press release, sometimes known as a news
release or press statement is a written or
recorded communication directed at members
of news media for the purpose of announcing
something claimed as having news value.

Typically, distributed to the news media via
commercial distribution services, mailed, faxed,
or e-mailed to assignment editors at newspapers,
magazines, radio stations, television stations,
and/or television networks and reporters.

Sometimes press releases are sent for the purpose
of announcing news conferences.

A press release is different from a news article.
A news article is a compilation of facts developed
by journalists published in the news media, whereas
a press release is designed to be sent to journalists
in order to encourage them to develop articles on the
subject.

A press release is generally biased towards the
objectives of the author.

The use of press releases is common in the field of
public relations(PR), the aim of which is to attract
favorable media attention to the PR firm's client,
and publicity, the aim of which is to attract
favorable media attention for products marketed by
the client.



Press release
http://en.wikipedia.org/wiki/Press_release/



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SECTION 2



PRESS
RELEASE
WRITING
TIPS




PRESS RELEASE
WRITING TIPS,
PRESS RELEASE DISTRIBUTION



Creating a press release,
Format,
Writing,
submission tips.




What is a press release?




In terms of marketing, it's basically just
a story that may interest the general public
or a market segment relating to your business
or organization.

A press release is submitted to media distribution
outlets in the hope that they will run with the
story or request an interview. Press releases are
the lazy way that news services gather stories.




What are the benefits?




Rapid coverage:

As news is all about currency; the chances
are that your press release will be published
very quickly if it appeals.

After submission, expect some initial results
within 24 hours.



Ongoing promotion:

Most services archive releases; so it's an ongoing
form of promotion. Search engines may pick up on
the release when it is published on other sites.

This creates another avenue for people to find you
and to possibly improve your search engine rankings
through link popularity factors.

Journalists love search engines; so even as your
release becomes dated, you may be still contacted
by them in relation to other stories they are
working on.



Credibility:

If a respected media outlet or industry authority
picks up your news item and publishes it, the readers
of that service will immediately feel that your
company is credible an element vital in turning leads
into clients.



Extra content for
your site:


Any release that you create can also be included
in a separate section on your site. It creates a
good impression on your visitors and clients,
provides ready information for journalists who
may stumble upon your site and acts as excellent
search engine fodder.



Where do I submit
press releases?


There are many services that will accept press
releases, but most of them will charge a fee
to distribute your news item to journalists and
news editors.



Format and content:

The format and pitch of a news release is
vastly different to traditional promotional
copy.

Terms such as:
"visit us today",
"buy me now",
"discount prices",

will see your press release headed straight
for the recycle bin, as will:
WORDS IN CAPITALS
and the unnecessary use of
exclamation marks.

The best way to learn the format you should
aim for release is to watch your local news
or read a paper where a company is being
mentioned in a positive way, steer clear
of Enron type stories.

After reading/watching/listening to
this kind of coverage for a while,
you'll notice similarities.


Especially effective items
you should include in
a press release:


Quotes from a company representative,
interview style is very effective.


Statistics
people love stats!


Information relating to:
how,
what,
when,
where,
why.



Press release format:

The format of a press release
is quite straightforward:



Release instructions:

Include in a few words directives as to when
the information can be released e.g.

"For immediate release"
or
"for release on October 30, 2003"



Headline:

Short, attention grabbing line.

Do not use exclamation marks,

marketing hype,
or
references to selling.



Summary:

An extension of the headline and
consolidation of the body.

Just a couple of sentences
outlining the major points.



Body:

Always start the first sentence
in the following format:


City,

State
(or country),

Month, Day, Year.


..then launch into the story itself.
Ensure that the date you use is
current when submitting.

Media outlets won't want what would
appear to be old news.

Keep your sentences short and use
paragraphs every 5-6 lines if
possible.

The body should not exceed 500 words.



Further information:

Where readers of the press release
can gain further details e.g. your
web site.



About:

Include a sentence about your company.


Contact information:

This is usually for the use
of the company whom you are
submitting to. Include:


Contact Person

Company Name

Phone

Fax

URL

email address



Remember to skip a line between sections
and save in a generic format, such as a
plain text file.


A well crafted press release in the correct
format may take you a full day to create;
but given the immediate and ongoing benefits
to be had, it's definitely a worthwhile
investment of your marketing time.


Michael Bloch
Taming the Beast
http://www.tamingthebeast.net
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources



Copyright information....
This article is free for
reproduction but must be
reproduced in its entirety
& this copyright statement
must be included.

Visit http://www.tamingthebeast.net
for free Internet marketing and web
development articles, tutorials and
tools!




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SECTION 3



PRESS
RELEASE
FORMAT




THE FORMAT

How you write your press release is equally
as important as the information you choose
(or choose not) to include. Follow these
steps when writing your press release, and
keep them in mind as you create a personal
template for future releases.



RELEASE DATE:

This should be the first thing under your
letterhead. Include the exact date if the
material is restricted to a specific time,
or use the words:
FOR IMMEDIATE RELEASE
if isn’t a factor.



HEADLINE:

A strong headline will draw attention to
your release, much like a strong headline
draws attention to any news story.

This should be one line only, in all caps
and indicative of your release’s exact point.



LEAD PARAGRAPH:

In three sentences or less, immediately
summarize your story.

This paragraph is often called a “nut graf”
in the newspaper business, it tells the
story in a nutshell.



BODY PARAGRAPH(S):

The remaining paragraphs elaborate on your
story and often include quotes from prominent
people within the company or in your community.

Keep the writing short and snappy, using familiar
words and eliminating any clichés or redundancies.


Remember:

You’re essentially writing for journalists, so use
a style similar to that of the publication you’re
approaching.

This should be no more than two paragraphs, which
keeps your entire release to one double-spaced page.



END:

A closing paragraph or summary
(like the kind found in letters or reports)
isn’t necessary for a release; remember,
this is similar to a news story.


PRESS RELEASE FORMAT
http://www.talewins.com/pressreleasebasics.htm/



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SECTION 4



PRESS
RELEASE
FORMAT
LINKS




EWORLD WIRE
http://www.eworldwire.com/

PUBLICITY INSIDER
http://www.publicityinsider.com/

Publicity Advisor
http://www.publicityadvisor.com/

TAMING THE BEAST
http://www.tamingthebeast.net/

XPRESS PRESS
http://www.xpresspress.com/



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SECTION 5



PRESS
RELEASE
LINKS




24-7 PRESS RELEASE
http://www.24-7pressrelease.com/

Click Press
http://www.clickpress.com/

FREE EBOOKS.NET
http://www.free-ebooks.net/

Free News Release Distribution Service
http://www.free-news-release.com/

Free Press
http://www.freepress.net/

Free Press Release
http://www.free-press-release.com/

FREE PREE RELEASE CENTER
http://www.free-press-release-center.info/

i-Newswire.com
http://www.i-newswire.com/

THE OPEN PRESS
http://www.theopenpress.com



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PR 9
http://www.pr9.net/

PR Buzz
http://www.prbuzz.com/

PR.com
http://www.pr.com/

PR Free.com
http://www.prfree.com/

PR Leap
http://www.prleap.com/

PR LOG
http://www.prlog.org/

PR ZOOM
http://www.przoom.com/



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